EXPERIMENTAL AD CAMPAIGN CONCEPT:
Rebellious Food Club - each order makes odd and surplus fruits & vegetables meet not in a trash can but at the party - Oddbox.
The ad campaign is targeted towards rebellious youth and young adults - the ones, who can fight today's problems.
Oddbox x Spotify aims to reach a young audience and show a way of saving the food thrown away. Also, highlight the problem itself & spread awareness about food waste.