Oddbox x Spotify Experimental Ad Campaign

Odd Fruit And Vegetables Animation
Oddbox Vegetables Outlines Illustration
Oddbox With Disco Lamp

ODDBOX

Oddbox helps to rescue odd and surplus fruit & veg directly from the farm and help save the planet.

They rescue delicious, fresh fruit & veg for being ‘too’ odd, ‘too’ big, ‘too’ small, having cosmetic defects, or even being ‘too’ many from the farms and deliver it to your doorstep.

EXPERIMENTAL AD CAMPAIGN CONCEPT:

Rebellious Food Club

Each order makes odd and surplus fruits & vegetables meet not in a trash can but at the party - Oddbox.

The ad campaign is targeted towards rebellious youth and young adults - the ones, who can fight today's problems.

Oddbox x Spotify aims to reach a young audience and show a way of saving the food thrown away. Also, highlight the problem itself & spread awareness about food waste.