Oddbox x Spotify Experimental Ad Campaign
Oddbox helps to rescue odd and surplus fruit & veg directly from the farm and help save the planet.
They rescue delicious, fresh fruit & veg for being ‘too’ odd, ‘too’ big, ‘too’ small, having cosmetic defects, or even being ‘too’ many from the farms and deliver it to your doorstep.
EXPERIMENTAL AD CAMPAIGN CONCEPT:
Rebellious Food Club
Each order makes odd and surplus fruits & vegetables meet not in a trash can but at the party - Oddbox.
The ad campaign is targeted towards rebellious youth and young adults - the ones, who can fight today's problems.
Oddbox x Spotify aims to reach a young audience and show a way of saving the food thrown away. Also, highlight the problem itself & spread awareness about food waste.