Posts

#Authenticity

Authenticity

Building a unique brand with steps from Sophia Amoruso's Business Class.

#Audience

Tribalism

How to find and grow your audience.

#Trademarks

Icons and Avatars

Building strong brands with the power of icons and avatars.

#Identity Design

Designing Identity

How to form a unique personal and brand identity.

#Packaging

The Package Is The Branding

The power of good packaging with key principles from Marty Neumeier's book "The Brand Gap".